In an all-things-digital world, it’s natural to put an emphasis on elements like devices and software when creating a digital experience. But that’s not going to cut it anymore. People aren’t satisfied with just a solution, and it’s no longer about the device — it’s all about the experience and the device being simply an extension of that experience. The digital piece is available, but the experience is what makes the difference.
People don’t engage in those experiences without bringing their lives with them — their own context, histories, perceptions, emotions, and expectations. So what does that mean now? What processes do you use to learn these things about the people you’re creating experiences for? What do businesses have to consider when creating a transformative experience?
In this panel, we'll discuss:
• How the customer experience piece and business model interact
• Experience transformation and what it means to transform the physical by using digital
• The ramifications of these advanced experiences