Leigh-Anne has worked at the American Cancer Society, a $900M cancer fighting organization, since 2005.  As Senior Director of Customer Experience and Integration, she has played a key role in the transformation of the Society’s CRM strategy team into a full-service Customer Insight and Experience department. The Society’s customer experience strategy is defined by four main components – overall customer strategy, customer insight (including a robust Voice of the Customer program and online analytics), mapping and design and continuous improvement.