Kevin Gibson is the Director of Consumer Experience for Humana’s under 65 direct to consumer business.  He is responsible for creating dialogue around and defining the culture, systems and processes that allow Humana to better understand the consumer, help the consumer achieve his/her best health and make things easy for the consumer.  He is also responsible for enhancing consumer communications to drive trust, build confidence, and lead to positive behavior changes with the consumer’s health. He is a seasoned consultant and process improvement leader with experience managing the implementation of complex process, technology and consumer experience initiatives within the health insurance industry. He joined Humana in 2000 and has held a variety of positions focused on improving how Humana operates.  Most recently he designed and implemented the end to end experience for all consumer who enrolled in individual health insurance through the Affordable Care Act, also known as Healthcare Reform.