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Next Generation Customer Experience 2015 (past event)

March 23 - 25, 2015

Omni Hotels & Resorts, San Diego, CA

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Katie McCarthy

Consumer Insights Analyst
Strottman International

With an innate curiosity for people and culture, Katie’s passions have always been focused on understanding why people tick and how brands can strategically fulfill the needs of their target consumer. A Millennial Mother herself, she spends her time immersed in the complicated and hectic world of motherhood. Together with this, her background in psychology and brand planning is a perfect combination to understand what truly drives Millennial Families and how brands can win with them today. Katie is in the process of working on The Story of Millennial Families.

At Strottman, Katie is leading the charge in understanding the unique Millennial Family with research and insights that inspire consumer connected strategies for our clients. You can take a look at some of these insights on our blog Millennial Family Marketer: www.millennialfamilies.com. Before Strottman, Katie has worked with full service advertising agencies such as The Richards Group and 22squared and on a variety of brands including Buffalo Wild Wings, Warner Bros, Florida’s Natural Orange Juice, Chick-fil-A, Patron, Baskin Robbins, Lowe’s, Wendy’s, Southeast Toyota and Lincoln Financial.

Check out the incredible speaker line-up to see who will be joining Katie.

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Day 2: Customer Experience Culture & Engagement

Saturday, December 3rd, 2016

3:55 PM CX Leaders Champagne Roundtables

Table 1: Getting Buy-In and Alignment For Your CX Efforts
Janna Kimel, Director, Customer Experience, Regence Blue Cross Blue Shield of Oregon

Table 2: Connecting CX To Business Outcomes
Stacey Nevel Director, Customer Experience Consulting

Table 3: How to Win with Millennial Families
Ron Coughlin, President, Strottman International
Katie McCarthy, Consumer Insights Analyst, Strottman International

Table 4: Telling Customer Stories To Enlist Stakeholder Buy-In
Barbie Fink, Customer Experience Transformation Leader, Adobe Systems

Table 5: Building Customer Experiences In The Cloud
David Jackson, CEO and Co-Founder, Clicktools - a CallidusCloud company

Table 6: Gaining Speed with Analytics
Colby Renae Hanks, Former Online Analyst, The Estee Lauder Companies

Table 7: Drive lifetime value through continuous connection with an “always in their pocket” engagement strategy
Karen Konkel, Customer Engagement Specialist, LivePerson

Table 8: Achieving The Best Customer Engagement Across All Channels
Janet Iams-Shannon, WW Sales Leader for Web Experience Solutions, IBM

Table 9: The Philosophy of Coaching And Performance Feedback
Christina Colligan, Supervisor, ZCLT, Zappos Family of Companies