Next Generation Customer Experience 2015 (past event)
March 23 - 25, 2015
Omni Hotels & Resorts, San Diego, CA
Contact Us: 1.888.482.6012
John Sheppard
Retail Divisional Vice President, New Ventures
REI
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest AgendaDay 3: Customer Experience Disruptors & Success Factors
Tuesday, January 3rd, 2017
11:10 AM Presentation: The REI Village: Leveraging Local Event Experiences To Surprise And Delight
The REI Village, a mobile event initiative, provides unique, surprise experiences for members. Instead of members coming into the retail locations, the REI Village comes to them. Find out how this type of experiential marketing can lead to increased customer loyalty and attract new customers as well. Discuss:
• How to create local event experiences
• How to integrate them into your existing CX processes
• How to measure success
• Best practices and lessons learned
• How to create local event experiences
• How to integrate them into your existing CX processes
• How to measure success
• Best practices and lessons learned