Next Generation Customer Experience 2015 (past event)
March 23 - 25, 2015
Omni Hotels & Resorts, San Diego, CA
Contact Us: 1.888.482.6012
Fred Brown
Founder and Chief Executive Officer
Next IT
Check out the incredible speaker line-up to see who will be joining Fred.
Download The Latest AgendaDay 2: Customer Experience Culture & Engagement
Saturday, December 3rd, 2016
9:50 AM Panel: Achieving Customer Personalization At Scale
Personalization plays a critical role in achieving an exceptional experience. Customers now expect that you know who they are, what they are interested in and tailor messages, products and services to them. So companies are shifting away from more traditional segmentation techniques that target groups of customers to focusing on just 1 customer. But how do you create a 1 to 1 experience at scale?
Panelists will discuss:
• How do you jumpstart and take a deeper dive into personalization
• How CRM plays a role and where it falls short
• What level of support is necessary to get it down
• What kind of leadership is needed to make this happen
• Finding the balance between personal and creepy
• Personalization tools and technology
Panelists will discuss:
• How do you jumpstart and take a deeper dive into personalization
• How CRM plays a role and where it falls short
• What level of support is necessary to get it down
• What kind of leadership is needed to make this happen
• Finding the balance between personal and creepy
• Personalization tools and technology