Next Generation Customer Experience 2015 (past event)
March 23 - 25, 2015
Omni Hotels & Resorts, San Diego, CA
Contact Us: 1.888.482.6012
David Mingle
Executive Director, Global Connected Customer Experience
General Motors
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest AgendaDay 2: Customer Experience Culture & Engagement
Saturday, December 3rd, 2016
11:10 AM Presentation: Big Data Applied – How GM Is Using Big Data To Improve Customer Experience One Customer At A Time
Most CX professionals have plenty of data. What they lack are actionable insights that the front line can actually use to solve problems and deliver a better customer experience. David Mingle, Executive Director of North American Customer Experience for General Motors, will discuss how GM is using Big Data to do just that.
• How customer-centered thinking can and should guide your Big Data aspirations
• How Big Data can empower your front line staff and drive better business outcomes
• How to sell Big Data to your internal stakeholders without it sounding like a science project
• How customer-centered thinking can and should guide your Big Data aspirations
• How Big Data can empower your front line staff and drive better business outcomes
• How to sell Big Data to your internal stakeholders without it sounding like a science project