Next Generation Customer Experience 2015 (past event)

March 23 - 25, 2015

Omni Hotels & Resorts, San Diego, CA

Contact Us: 1.888.482.6012

Dave Fish, SVP, Expert Services at MaritzCX

Dave Fish


SVP, Expert Services
MaritzCX

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda

Day 2: Customer Experience Culture & Engagement

Saturday, December 3rd, 2016


9:50 AM Panel: Achieving Customer Personalization At Scale

Personalization plays a critical role in achieving an exceptional experience. Customers now expect that you know who they are, what they are interested in and tailor messages, products and services to them. So companies are shifting away from more traditional segmentation techniques that target groups of customers to focusing on just 1 customer. But how do you create a 1 to 1 experience at scale?
Panelists will discuss:
• How do you jumpstart and take a deeper dive into personalization
• How CRM plays a role and where it falls short
• What level of support is necessary to get it down
• What kind of leadership is needed to make this happen
• Finding the balance between personal and creepy
• Personalization tools and technology

11:30 AM Panel: Advancing The Human Experience: It’s Not Just About Going Digital

In an all-things-digital world, it’s natural to put an emphasis on elements like devices and software when creating a digital experience. But that’s not going to cut it anymore. People aren’t satisfied with just a solution, and it’s no longer about the device — it’s all about the experience and the device being simply an extension of that experience. The digital piece is available, but the experience is what makes the difference.
People don’t engage in those experiences without bringing their lives with them — their own context, histories, perceptions, emotions, and expectations. So what does that mean now? What processes do you use to learn these things about the people you’re creating experiences for? What do businesses have to consider when creating a transformative experience?
In this panel, we'll discuss:
• How the customer experience piece and business model interact
• Experience transformation and what it means to transform the physical by using digital
• The ramifications of these advanced experiences

4:55 PM The Annual CXO Fireside Chat—Insider Tips On How To Be An Effective Customer Experience Leader

Hear from leading CXO’s about their roles, the case for creating a separate customer experience department, and their secrets to being an effective CX leader.