Table 1: Getting Buy-In and Alignment For Your CX Efforts
Janna Kimel, Director, Customer Experience, Regence Blue Cross Blue Shield of Oregon

Table 2: Connecting CX To Business Outcomes
Stacey Nevel Director, Customer Experience Consulting

Table 3: How to Win with Millennial Families
Ron Coughlin, President, Strottman International
Katie McCarthy, Consumer Insights Analyst, Strottman International

Table 4: Telling Customer Stories To Enlist Stakeholder Buy-In
Barbie Fink, Customer Experience Transformation Leader, Adobe Systems

Table 5: Building Customer Experiences In The Cloud
David Jackson, CEO and Co-Founder, Clicktools - a CallidusCloud company

Table 6: Gaining Speed with Analytics
Colby Renae Hanks, Former Online Analyst, The Estee Lauder Companies

Table 7: Drive lifetime value through continuous connection with an “always in their pocket” engagement strategy
Karen Konkel, Customer Engagement Specialist, LivePerson

Table 8: Achieving The Best Customer Engagement Across All Channels
Janet Iams-Shannon, WW Sales Leader for Web Experience Solutions, IBM

Table 9: The Philosophy of Coaching And Performance Feedback
Christina Colligan, Supervisor, ZCLT, Zappos Family of Companies

Creating impactful experiences in the mobile space is no easy task. Organizations are creating one-off mobile strategies without first considering why people need mobile in the first place. How are people engaging on mobile and for what reasons? How will people use mobile in the future? This panel will explore the best ways to use the mobile channel as part of the omni-channel customer experience and how you can prepare for customer expectations in the future.