Chris Travell is the Vice President, Strategic Consulting for MaritzCX where he is responsible for coordinating efforts amongst MaritzCX global offices to understand and interpret more fully the important trends facing automakers in North America, Europe, and Asia –Pacific. Chris joined Maritz in 1996 and has primarily been responsible for the company’s Canadian automotive operations. He began his career with Mazda and Toyota way back in 1986. He worked in a variety of field and head office positions. At Mazda Chris managed the vehicle distribution area and at Toyota he worked in the market representation department which involved locating new dealers and upgrading existing.  He has also held senior positions at R.L. Polk and JD Power & Associates.